Multilingualization of the website allows you to provide the content of your site to users in several different languages. This approach has many advantages, some of which I will mention below:
1. Attracting an international audience: By having a multilingual website, you can attract users from different countries and regions. Facilitate communication and interaction with new audiences by providing content in their desired language.
2. Increasing website traffic: With access to multilingual content, users who do not understand the original language of the site can still visit your site and use your services and products. This can increase your website traffic and create new business opportunities for you.
3. Improving the user experience: By having several versions of the site in different languages, the user experience is improved. They can easily access site content and interact more with your services in a language they know. This improvement in user experience can lead to increased conversion rates and more communication with the audience.
4. Increase search engine rankings: By providing content in different languages, your site is likely to rank better in search engines. When users are searching for information in their own language, search engines can display your site as an authoritative source in search results. This improvement in rankings can help attract organic traffic and increase click-through rates.
5. Stronger Competition: In many industries, competition between sites is fierce. By having a multilingual website, you can stand out from your competitors. This can increase users’ trust in you and your products or services.
6. Market breadth: By having a multilingual website, you can enter new markets and increase your income. International markets sometimes offer more opportunities and you can reach these markets with multilingual content.
7. More interaction with customers: By providing content in the desired language of customers, you can have more interaction with them. You provide them with the possibility to communicate with you in a language that they can more easily communicate with and raise their questions, needs and problems.
8. Cultural relevance: By having multiple versions of your website in different languages, you will be able to communicate with your audience at their cultural level. This possibility allows you to use the best methods and tricks related to each culture in your content and to be more in tune with potential customers at your cultural level.
9. Building trust: In many cases, having a multilingual website helps you to increase the trust of users to buy and use your products or services. When you present content in a language users understand, they will be better able to evaluate the information and make decisions.
10. Maintaining customer loyalty: By having a multilingual website, you can also keep your existing customers loyal to you. When you provide them with information and services in a language they understand, it shows them that you care and that they are valuable to you.
11. International growth and expansion: With a multilingual website, you can quickly grow into new and international markets. You will be able to reach new countries and regions that speak different languages and offer your products and services to them.
12. Communication with partners and colleagues: If you work with partners and colleagues around the world, having a multilingual website can facilitate communication and coordination with them. By providing content that can be understood in different languages, you can improve business communication and collaboration.
13. Multicultural environment: By having a multilingual website, you provide a multicultural environment for your users. This allows you to connect with audiences from different cultures and show them that you care about diversity and respect for different cultures.
14. Communication with the youth and the new generation: The youth and the new generation, including digital youth and digital immigrants, play an important role in international communities. By having a multilingual website, you can show them that you respect their needs and language and understand their culture and mindset. This allows you to connect with the youth and the new generation and turn them into regular and loyal customers.
15. International Image: Having a multilingual website can help your organization have a positive international image. This shows that you are known as a broad and reliable organization that is able to communicate with audiences from all over the world and offer their services and products to them.
16. International Business Development: By having a multilingual website, you can expand your business internationally. You can identify new markets, attract new customers and focus on the international growth and development of your business.
Therefore, multilingualism during website design can bring you many advantages in attracting international audiences, business growth, increasing website traffic, more sales on store websites, and helping to improve SEO.